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Apple touts Apple Intelligence features in new video

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Still from Apple's "Hands on with Apple Intelligence" video
Still from Apple’s “Hands on with Apple Intelligence” video

In a new YouTube video, Apple showcases features like Genmoji, Image Playground, Photo Clean Up, and more. “Discover Apple Intelligence, a powerful suite of tools integrated into your iPhone, iPad, and Mac, designed to simplify writing, self-expression, and task management,” Apple explains.

Apple Intelligence features covered in the “hands-on” video include:

• Erase distractions with Photo Clean Up

• Transform ideas into plans using Writing Tools with ChatGPT

• Get instant answers via Visual Intelligence with ChatGPT

• Craft unique emojis with Genmoji

• Create custom images instantly with Image Playground

• Summarize lengthy emails with Mail Summarize

• Perfect your message tone with Writing Tools

• Explore places, objects, and text with Visual Intelligence

This is Apple’s second recent video promoting Apple Intelligence, following last month’s ad focused on a unique hairstyle. Oh, and the Photo Clean Up feature:

No release date has been announced for the enhanced, more personalized Siri, but on Apple earnings call Thursday evening, CEO Tim Cook noted “progress” on these features, saying, “With regard to the more personal Siri features we announced, we need more time to complete our work on these features so they meet our high quality bar. We are making progress, and we look forward to getting these features into customers’ hands… [W]e just need more time to complete the work so they meet our high quality bar. And there’s not a lot of other reason for it. It’s just taking a bit longer than we thought. But we are making progress and we’re extremely excited to get the more personal Siri features out there.”

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